Google announced on Oct. 28, 2026, that it is expanding ads in AI Mode to Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore. The company said it plans to extend the ads to additional locales, including Brazil, Mexico and the United Kingdom, in the fourth quarter of 2026.

According to Google, queries in AI Mode are three times longer on average than traditional searches. The company said its systems use the conversational queries to better understand what people are looking for and connect them with relevant businesses and services.

Google also said its research found that users are comfortable with ads in AI Mode and consider them relevant. It reported that click-through rates are already similar for sponsored and organic product-list items within AI Mode. These findings are claims from Google and were not independently verified in the supplied announcement.

In the United States, Google is launching multiturn ads, which can appear in follow-up queries in AI Mode. The company said ads will be clearly labeled “Sponsored” and that it will continue testing new formats to keep them helpful and relevant.